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How to Dominate the Keyword Game and Get Found on Pinterest
Learning any new platform can be challenging and Pinterest is no different. As the saying goes- you don’t know what you don’t know.
So it’s no wonder that when I first started blogging I had no clue what I was doing on Pinterest.
Thankfully, I have learned quite a bit over the least year- especially how to properly use keywords to my advantage which is what I plan to share with you now.
Pinterest: Social Media or Search Engine?
One thing you should understand before we get started though- Pinterest is often grouped in with Facebook, LinkedIn, Google Plus, and all of the other social media platforms but- Pinterest is not a social media platform.
Pinterest is a search engine just like Google, Bing, and YouTube.
Why is this important? Because knowing this will help you succeed at promoting your content on Pinterest.
What Are Keywords on Pinterest?
Keywords are the words that Pinterest looks for to figure out what your pins and content are about.
Pinterest also uses keywords to help people find what they need.
To assist them in this, Pinterest suggests keywords to people as they search.
Let’s say you want to search ‘bedroom decor’. Below is what you will see if you search ‘bedroom decor.’
The words in the light brown boxes are keywords associated with the words ‘bedroom decor’ and there are a lot more if you push the arrow at the end of the words on the right.
How to Use Keywords to Get Found on Pinterest
Every time you do anything on Pinterest you want to make sure you are using keywords relevant to your main topic and niche.
You should include keywords in your:
- Personal Profile
- Board Descriptions
- Pin Descriptions
- Pin Tags
- Meta Descriptions (located in WordPress when you create a post.
You still want the descriptions to sound conversational. People are reading your descriptions- Pinterest is just analyzing them.
For example, if you have a ‘Bedroom Decor’ board then you will want to try and include as many relevant keywords listed as possible.
In this case, the words include bedroom decor, master, apartment, DIY, cozy, for teen girls, for couples, rustic, on a budget, small, boho, ideas, glam, and farmhouse (there are many more listed but we can’t see those).
The board description should say something similar to:
“Discover the best bedroom decor ideas for your home or apartment. Plenty of DIY ideas for a cozy farmhouse home or small apartment for couples on a budget. You will even find ideas for the glam teenage girl who wants nothing more than a boho style bedroom.”
As you can see, almost all of the keywords were incorporated but in a conversational manner which reads like you’re talking to a reader- not a computer.
Getting found on Pinterest can seem like fighting an uphill battle but incorporating the keyword tips above will guarantee you more traffic to your page and more followers.
Want more Pinterest tips? Check out these tips taken directly from a Pinterest rep!