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19 Pinterest Tips to
Skyrocket Your Pageviews
(Directly from a Pinterest Rep)
I don’t know about you but my relationship with Pinterest is a bit of a love/hate one. I love it when it works but hate it when my views drop for no reason or it’s being glitchy. The bad part? There’ no amount of Pinterest tips which can help that part of using Pinterest. We just have to put up with it.
I wanted to pull my hair out recently when, after two months of steady growth going from 13k views per month to 306k views per month, my pageviews completely stalled. What the frick???
Then I realized they hadn’t stalled and had actually jumped to 401k* but my front page analytics just weren’t showing it. Woohoo!!
*Wondering how I grew my Pinterest views so fast? I have taken a lot of Pinterest courses (more than I care to admit) but the most valuable were:
– ‘Pinteresting Strategies: How I Went from 0-200K Page Views with Manual Pinning‘- an eBook by Mommy on Purpose’s Carly Campbell.
– The ‘Simple Pin Master Course‘ by Kate Ahl from Simple Pin Media. This is great for intermediate bloggers and Pinterest users.
– Pinterest Improvement Master Plan (aka PIMP) by Jennifer of PotPie Girl. This is best or Pinterest users with a large reach who have been unable to grow further for awhile.
See what Pinterest puts me through though? I don’t need this aggravation- I have kids for that.
But… I actually do need them because they are the best source of traffic for a blogger. Great…
Of course, the best thing to do would be to chill and go with the flow but thanks to Tailwind I have something even better. Pinterest tips and advice from Pinterest themselves.
You read that right- Tailwind was able to get the ever-so-elusive Pinterest on Facebook Live. They answered tons of questions and gave lots of tips. Score!
The Facebook live video is almost an hour and a half though. Don’t have an hour and a half? No worries. You can read through the tips below and and apply them to your account to start upping your Pinterest game today.
19 Tips to Help You Rock Pinterest
Profiles & Boards
TIP 1. DON’T WORRY ABOUT BOARD COVERS
Board covers don’t matter to Pinterest. Many articles suggest to do them to help with branding but I also know several other popular pinners who get millions of views a month who have never bothered with them. If you haven’t set them don’t waste your time on them.
If you really want to create a branded look, create pins with your brand colors then set them as your new Pinterest header.
TIP 2. YOU CAN HAVE BOARDS OUTSIDE OF YOUR NICHE
People like to follow people. Not brands. Pinterest won’t punish you for having a few boards outside of your niche just don’t go crazy. You want to make sure the majority of your boards relate to your niche.
Tip 3: Keywords are King
The most important part of your pin are your keywords. Include what your pin is about and words your readers may be using to search for it.
You also want to add keywords to your Pinterest profile, board titles, and board descriptions.
Need help finding keywords? Pinterest will actually help you with this. Do a broad search for the term you are trying to keyword and then use the tiles below that come up. Those are actual keywords people are searching for.
TIP 4. MATCH YOUR PIN DESCRIPTION TO YOUR BLOG CONTENT
Here are those pesky keywords again. Pinterest is working hard to stop stolen pins and one of their best defenses in ensure the content on your blog matches the pin description. This will naturally happen if you are using the same keywords on Pinterest and on your blog posts.
TIP 5. BE THE FIRST TO SAVE A NEW PIN
Pinterest assigns a subject and keywords to a pin based on the board it was pinned to first. You need pin a new pin first to ensure it’s on a well keyworded, relevant board first.
How and When to Pin
TIP 6. SCHEDULERS ARE YOUR FRIEND
I’m not going to lie- this one was a bit of a surprise to me. I would’ve sworn up and down manual pinning gave my account an edge but Pinterest doesn’t give priority (or penalize) whether you manually pin or use a scheduler.
The two most popular schedulers are Tailwind and BoardBooster. I personally use BoardBooster only because I took Affiliate Marketing for Bloggers which walked me through how to set it up step by step. It’s a great course if you’re interested in learning the ins and outs of affiliate marketing but it’s only opens a couple of times a year. The Affiliate Marketing for Bloggers eBook is amazing as well.
On a side note: I plan to start using Tailwind because I am hearing great things about Tailwind Tribes boosting traffic. Anyone can join a Tribe even if you don’t use Tailwind.
Both BoardBooster and Tailwind come with free trials if you want to check them out.
TIP 7. PIN CONSISTENTLY
I have read a few articles that suggest you pin between 30-50 pins a day but not more than 50 because Pinterest will stop showing your pins. This is completely false. There is no such thing as pinning too much.
However, consistency is more important than volume. It’s better to pin 15 pins a day 6-7 days a week than 100 pins once a week.
TIP 8. THE FIRST 5 PINS OF THE DAY ARE THE MOST IMPORTANT
The first 5 pins of the day after 8pm EST/5pm PST are the most important so make them count by pinning your own stuff first. They are important because your followers will see those pins first when they jump on Pinterest.
If you don’t have enough content to pin daily then make sure to pin pins your followers will like. The more they repin your pins the more likely your boards will show up as ‘suggested’ on Pinterest.
TIP 9. PIN YOUR STUFF MORE
There is no magic number for how much you pin your own stuff versus how much you pin others so pin your own stuff as much as you want. Just make sure to pin a few pins each day. Consistency is the name of the game.
TIP 10. USE THE RIGHT PIN SIZEs
Pinterest recommends a ratio of 2:3 (600 x 900 is optimal). Anything greater than 600 x 1260 will get cut off so don’t bother going too crazy or long with infographics.
TIP 11. LIMIT TEXT ON IMAGES
So, I am taking this one with a grain of salt. Pinterest suggests limiting text on images but my most popular pins have had in your face ugly text that is easy to read on mobile. Your pin may be easier for Pinterest to “see” if there is less text in the way but people will probably click on it less. Choose your poison.
TIP 12. MAKE YOUR PINS MATCH YOUR CONTENT
Pinterest uses Lens for visual search and photos on pins help Pinterest to group similar pins together. Try and use a picture on your pin that matches your content.
Followers & Reach
TIP 13. USE a Social Sharing App Like MILOTREE
Add Milotree to your website and following you is super easy. All someone has to do is click on ‘Follow’ to go directly to your Pinterest page.
TIP 14. ENGAGE NEW FOLLOWERS BY CUSTOMIZING THE PINS ON YOUR HEADER
Your new profile has a dynamic header that lets you highlight the content you want your followers to see first. This is a great place to show off your pins.
Consistent branding on your pins is a great way to make your pins stand out here.
TIP 15. USE YOUR PIN CODE
Pincodes can be created for your boards or your profile on either your desktop browser or the Pinterest app. Save the Pincode to your camera roll or computer and share it so people can find you and your ideas on Pinterest.
To create a Pincode for your profile, tap on your profile image to see your profile Pincode.
To generate a Pincode for your boards while using a desktop browser, click on the three dots above your board name and select “Create Pincode”. On the Pinterest App, generate a Pincode for your boards by tapping on the board share button.
TIP 16. MAKE HASHTAGS WORK FOR YOU
Hashtags are only meant for new content on Pinterest and get more distribution the day they are pinned. Don’t waste your time going back and adding hashtags to old pins.
Hashtags can be placed within a pin description or or at the end of a pin description
TIP 17. NEW CONTENT GETS PRIORITY
Pinterest distributes new pins to followers first to see which pins get engagement. The pins with the highest engagement get recommended in the home feed, search results, and related pins.
TIP 18. USE THE INFO YOU HAVE
What works will keep working so keep an eye on your analytics and pin more of what your followers like and click on.
TIP 19. USE a CTA on Your Pin
Using CTA (Call to Action) words like Shop, Find, Click, and Discover increase the chances people will click your pin to read your post.
Using Pinterest to Boost Your Blog Views
Pinterest is an amazing way for bloggers to get more traffic to their blogs and you can’t go wrong when you get Pinterest advice directly from Pinterest themselves.
Use good keywords, pin consistently, and engage with your followers and you will see steady growth on your blog.
Implement the rest of the tips mentioned above and watch your Pinterest views and page views sky rocket!